MARKETING PLAN

 MARKETING TOOLS  - Offered exclusively by The Leigh McPherson TEAM

*Enhanced listings - on REALTOR.com - PLACES YOUR PROPERTY IN 2 OF 8 SLOTS ON THE FRONT PAGE FOR Foley, or Baldwin County.  Slots only available to a select few local agents.

*My personal website -GulfCoastLeigh.com

*Facebook Business Pages - CONDO NEWS IN ORANGE BEACH

  Leigh Dillon McPherson at RE/MAX of Orange Beach 

 (Updates powered by eMerge) *Twitter, *LinkedIn *Tumblr *Facebook

*Our office (RE/MAX OF ORANGE BEACH) websites and Facebook pages.

NEW!  Sales promoted through the website of our rental affiliate, Liquid Life Vacation Rentals.  www.theliquidlife.com.

Web partnering with other local businesses, especially those in the tourism   & relocation industries.

RE/MAX.com - The INTERNATIONAL RE/MAX site - which advertises properties in 90+ countries

*Utilization of MLS Navica Showing Manager for easy scheduling and tracking of showings.

*Advertising on prominent foreclosure websites, such as RealtyTrac - this is where buyers often start to look, and often, they will wind up NOT buying a foreclosed property, despite starting the search there.

*Consistent SEO optimization ( with assistance from RE/MAX regional tech support)

*Baldwin County, Alabama MLS and Pensacola, Florida MLS

*You Tube video and/or virtual tour

NEW! Virtual Tours by VisualTour - to enhance property presence.

*Preferred advertising spots on the popular new consumer real estate websites, Trulia, Trulia Mobile, Zillow, and Homes.com.

*Print Advertising:  DOUBLE PAGE SPREAD in Gulf Coast Properties Magazine, (which also includes an online site and access to the Wall Street Journal online listings.)

Consistent mailouts to a national database

Agents on duty 7 days a week - 4 team members -you ALWAYS have your personal contact.

NEW!  Vacation Rental office on site at RE/MAX of Orange Beach - Branch in the Publix Shopping Center. Rental Partner - Liquid Life Vacation Rentals

THE POWER OF RE/MAX ORANGE BEACH - Market Leader in Gulf Shores and Orange Beach, Alabama - 50 + agents strong.

The power of giving back - RE/MAX of Orange Beach is the recognized state leader in giving to Children’s Miracle Network - RE/MAX International’s lead charity.

TEAM LED BY  Broker  Leigh McPherson - Licensed in AL and FL

 20 years experience in real estate, 7 years with RE/MAX of Orange Beach.

3 assistants  - Jennifer, Jenny, and Pat - licensed in Alabama and Florida to provide round the clock service.

Full time administrative assistant, Caryn Woerner - 251-948-4798

mcphersonassistant@gmail.com

           MARKETING PLAN

2014 IS HERE! Here are some tips for keeping up with your leads

LEAD POLICY  - THE LEIGH MCPHERSON TEAM

Leads (from outside sources, paid websites -Trulia, Zillow, Realtor.com  -RE/MAX site, sign calls, cold leads, duty calls, and other overflow) are given to licensed assistants on a rotating basis. I note this in my calendar.  In some cases, a lead is given to whomever is immediately available.  

Please respond immediately - unless it is at a crazy hour of the day, THE BEST WAY INITIALLY  is to CALL - and then email, and follow up with a handwritten note.

It can be difficult to keep up with and follow up with leads.  Create a system for followup and BE DILIGENT with it!!

When I send you a lead, please copy me on the initial emails to the lead.  I need to know how quickly you are responding.  If you are too busy, then pass it on to another team member.   It will come back to you - we all have ebb and flow in our business.

I also want to see what you are writing so that I can help you with your scripts and dialogues.

*Put the lead into your RE/MAX website so that they will get automated responses from you.  It is best to set them up  here for listings, but sometimes the fastest and easiest way is through Navica initially.  We all need to work harder at getting the searches set up through our RE/MAX Leadstreet sites - because that sends them back to yoiur information over and over again.

HINTS FOR KEEPING UP WITH BUYER LEADS

• Write a list on an index card - Keep other index cards in your purse or notebook.  Jot down names, numbers, addresses, emails.  
• On your calendar, write down dates to call and check in.  Even if there is no news, that’s news.  That lets them know that the market is thin, and should help you generate a sense of urgency.
• Use your iPhone to keep up with contacts, and back it up or sync to iCloud
• Schedule regular emails in your RE/MAX website.
• Keep a spreadsheet of prospects and their property wishes/needs.

LISTING POLICY - 

I want you to list.  All listings will be entered into MLS under my name (just as Patrick does), but with you as point of contact in MLS (remember showing manager).  My sign with your name rider (if signs are allowed) will be on the property.  YOU ARE RESPONSIBLE FOR ...

• getting keys made and lockbox on 
• getting showing instructions 
• getting pictures 
• making sure that property is entered into MLS ( Pensacola too)
• making sure that property gets into Gulf Coast Properties magazine.
• maintaining regular contact with your sellers - Seller should get a phone call NO LESS than once every two weeks. A PERSONAL NOTE TO YOUR SELLER IS PRICELESS.
• getting out listing flyers - either through your RE/MAX website or Constant Contact.
• Checking availability for easy show and telling Caryn (for easy show email)
• Check your paperwork (getting another team member to go over it is a good idea) and enter into DotLoop as soon as you get it.  

MARKET NOTES

Inventory continues to get slimmer and market time is diminishing.  Prices are gradually going up.   Two bedroom beachfront is almost non existent.  I predict that soon (because of prices)  more buyers will move to properties across the street from the beach.

So keep your eyes peeled for good bay and beach units - Cotton Bayou, Grand Caribbean, Bella Luna, Caribe, Vista Bella, Legacy Key.  Don’t forget Ono Island, too.

Talk real estate EVERYWHERE!!  People want to know - and they will like hearing that things are starting to move and to get better.  This is even true for Foley and  beyond - there are hardly any homes left under 100,000.  CARRY YOUR CARDS WITH YOU AT ALL TIMES.

As things get busier, more and more agents are getting really aggressive.  USE THE PHONE.  Mail, call to ask if they got your card or note, and offer to provide value.  NOW is a very important time to put your Buffini skills to work. Form habits and repeat them.  You each have a very special sphere of influence - remind them to be loyal to YOU.

As always, I will help you get your listings out there in anyway that I can.  Let's KILL IT this year!